Retail Marketing & Business Development
Whittlesea loves to shop. And with the projected population and tourism growth, our retail experiences need to shine.
The City of Whittlesea's Retail Marketing and Business Development Scheme is revitalising our shopping centres and precincts.
As an individual retailer, it can be difficult to resource and fund effective marketing. So we have eased the burden by helping our retailers work as a team to ensure the ongoing success of their industry and their own businesses.
Three successful Schemes have produced measurable results for Thomastown, Bundoora Square and Lalor Shopping Centre.
Collective marketing, advertising and management produced higher quality campaigns and complimentary themes. Enhancements to the centres heightened the identity and image of individual retailers and the complex as a whole. Through regular meetings, increased communication between retailers fostered a sense of community and cooperation. Together they work to improve the business mix and infrastructure of the centres, leading to fewer vacancies and a vibrant atmosphere.
And the upshot of it all? The customers return and bring their friends.
Find out how you can take advantage of the Retail Marketing and Business Development Scheme.
Contact:
Mary Dunne
Business Development Officer
T: 9217 2360
F: 9409 9808
E: Mary.Dunne@whittlesea.vic.gov.au
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